Hi, I’m Katarina
Content Strategist | Organic Traffic Hunter & Gatherer | Transforming Ideas Into Words for Business Owners Worldwide
Here are some projects I worked on and links to my articles. There’s also a little bit of context for each of them.
Recharge Health Blog
This has been an exciting and inspiring project. I have been given the opportunity to set up and write this blog entirely by myself, of course, with the precious help of editors and subject matter experts.
The required style, tone, and voice were neutral, science-backed, and slightly formal.
The challenge here was to understand and absorb entirely new concepts and niches I had never encountered before and then “translate” what I had learned into readable, informative, but not overwhelming articles. It also involved keyword research, content strategy, and execution.
Here are some of the articles that are good examples of my writing there:
The Definitive Guide to Red Light Therapy
The goal was to create educational pillar-type content that can be used for interlinking and as a go-to source of information. Here’s the link to the blog.
17 Stellar Red Light Therapy Benefits
This has been a high-performing, easy-to-read listicle that was supposed to spark curiosity about the healing benefits of red light therapy. Link to blog.
What is the Difference Between the FlexBeam and a Red Light Wall Panel?
Once FlexBeam reached the market, wall panels were the established product that solved the same problem. This piece aimed to argue that a portable device is a better option. Link to blog.
Cornerstone Healthcare Training
This is another project for which I created the entire content strategy and set up the company’s blog. The challenge is that the company has two target groups—actual students and their employers. While the company interacts with students the most, the paying customers are actually their employers. I solved this problem with distinctive categories.
The required tone and voice are natural and semi-formal.
11 Pro Tips for Inspiring Your Caregivers to Stay
Caregiver turnover is a huge problem for this industry. This piece aims to inspire employers to find a solution to this issue. At the same time, it positions my client’s training format as one of the solutions. Link to blog.
How to Help Your Caregivers Pick the Best CEs for Their Training
CEs are Cornerstone’s upselling product. Every caregiver needs to take a certain number of CEs a year. This article aims to offer help with that choice while promoting my client’s offer. Link to blog.
5 Reasons Why Learning Is Easier in Your Native Language
My client published Spanish courses because many students are native Spanish speakers. This piece should educate employers about how course language can influence the success rate of employee training. Link to blog.
Subly
This was a fascinating project and a lovely company to collaborate with. They are a growing SaaS and a very inspiring bunch of people. While I was writing for them, their tone and voice were highly conversational, funny, witty, and informal. They were targeting video content creators.
The REAL Reason People Don’t Like Your Video Content
This article aimed to spark curiosity and point out the importance of the issue of subtitles and CCs. Given that the topic itself is not that exciting, I was instructed to use a highly expressive tone & voice.
5 Best Fonts for Subtitles in 2022
Besides writing the blog, I also did the script for the accompanying embedded video. This article was very fun to research and write.
The (Un)Written Closed Captioning Standards and Protocol
This remained one of the most visited articles on this blog. The goal was to educate the reader and simplify a complex topic.